And yes – I’m back on the APSCo Awards judging panel this year.
Awards don’t define success, but they do spotlight it. They’re a chance to benchmark your business, celebrate your team, and showcase your excellence to the wider market. And with the APSCo Awards for Excellence 2025 deadline fast approaching (3rd April), now’s the time to take the plunge.
As a judge again this year, I’ll be sitting alongside a panel of experts to review entries, meet shortlisted businesses, and ultimately help shine a light on the very best in recruitment. If your business is performing brilliantly, has a great culture, or is doing something different – this is your moment to stand out.
So, what does it take to be an award-winning recruitment firm?
Know what excellence looks like
It starts with clarity. Award-winning recruitment firms know exactly what they stand for – and they live it, every day. Whether that’s outstanding candidate care, industry-leading financial performance, a purpose-led culture, or driving change in diversity, innovation or international expansion – these businesses don’t just say they’re great. They show it.
Tell your story, not your slogan
Judges can spot marketing fluff a mile off. What we want is your real story – the journey, the struggles, the wins, the leadership, and the impact. The most compelling entries are honest, reflective, and bold enough to share the human side of their business.
Align your submission to the criteria
It sounds obvious – but many firms miss the mark by not answering the questions directly. Every award has a set of criteria, and that’s what judges score you on. Make it easy to give you points.
Tip: Use bullet points where it helps. And always check you’re within the word limit and have included supporting documentation.
Be prepared for the interview
If you’re shortlisted, you’ll meet the judges. This is your opportunity to expand on your submission and show the people behind the business. We’re not looking for perfect rehearsals – we’re looking for confident, informed and passionate leadership.
Tip: If someone else wrote the application, make sure your interview representatives know it inside out. It makes a real difference.
Win or not – use the experience
Even if you don’t win this time, going through the application process is valuable in itself. It forces you to reflect, refine your messaging, and identify where you can improve or differentiate further. That alone makes it worth doing.
There’s still time to enter – don’t miss out
With entries closing on Wednesday 3rd April, you’ve still got time to enter – and I strongly encourage you to do so. These awards are a great platform to raise your profile, attract top talent, and strengthen your employer and client brand.
You can find full details and entry guidelines here:
APSCo Awards for Excellence 2025
In my opinion, the APSCo awards are the toughest in the industry. The judging process is incredibly thorough, and just getting shortlisted is a real achievement. If you’ve built something special, now’s your chance to get the recognition it deserves.
Good luck – and I look forward to reading your entry.
